World Emoji Day is an annual unofficial holiday occurring on 17 July, intended to celebrate emoji; in the years since the earliest observance, it has become a popular date to make product or other announcements and releases relating to emoji.
World Emoji Day is “the brainchild of Jeremy Burge” according to CNBC which stated that the “London-based founder of Emojipedia created it” in 2014.
The New York Times reported that Burge created this on 17 July “based on the way the calendar emoji is shown on iPhones”. For the first World Emoji Day, Burge told The Independent “there were no formal plans put in place” other than choosing the date. The Washington Post suggested in 2018 that readers use this day to “communicate with only emoji”.
NBC reported that the day was Twitter’s top trending item on 17 July in 2015. In 2016, Google changed the appearance of Unicode character CALENDAR to display 17 July on Android, Gmail, Hangouts, and Chrome OS products. As of 2020, the majority of major platforms had switched to show July 17 on this emoji, to avoid confusion on World Emoji Day.